[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.adarda.cz\/triky-ktere-pomohu-nalakat-zakazniky-prave-na-vas-e-shop\/#Article","mainEntityOfPage":"https:\/\/www.adarda.cz\/triky-ktere-pomohu-nalakat-zakazniky-prave-na-vas-e-shop\/","headline":"Triky, kter\u00e9 pomohu nal\u00e1kat z\u00e1kazn\u00edky pr\u00e1v\u011b na v\u00e1\u0161 e-shop","name":"Triky, kter\u00e9 pomohu nal\u00e1kat z\u00e1kazn\u00edky pr\u00e1v\u011b na v\u00e1\u0161 e-shop","description":"Obdob\u00ed pandemie bylo pro v\u011bt\u0161inu e-shop\u016f velmi n\u00e1ro\u010dn\u00e9. Zat\u00edmco prodejci v kamenn\u00fdch obchodech mnohdy dopl\u00e1celi na striktn\u00ed omezen\u00ed vl\u00e1dy, \u010desk\u00e9 e-shopy zaznamenaly rapidn\u00ed n\u00e1r\u016fst uskute\u010dn\u011bn\u00fdch transakc\u00ed v \u0159\u00e1dech des\u00edtek procent. Situace se pomalu ale jist\u011b vrac\u00ed do norm\u00e1lu a spole\u010dn\u011b s rozvol\u0148ov\u00e1n\u00ed na\u0159\u00edzen\u00ed se n\u00e1kupy p\u0159esunuj\u00ed do re\u00e1ln\u00fdch obchod\u016f. Jak z\u00e1kazn\u00edky p\u0159esto namotivovat, aby i […]","datePublished":"2021-07-17","dateModified":"2021-07-17","author":{"@type":"Person","@id":"https:\/\/www.adarda.cz\/author\/#Person","name":"","url":"https:\/\/www.adarda.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82449f5dd313bdc88befc1a2d3138ce45c5e7d5eeee84221e3cf7fbc184b80d3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"adarda.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.adarda.cz\/wp-content\/uploads\/SEO%20optimalizace_4rwVnE.jpg","url":"https:\/\/www.adarda.cz\/wp-content\/uploads\/SEO%20optimalizace_4rwVnE.jpg","height":0,"width":0},"url":"https:\/\/www.adarda.cz\/triky-ktere-pomohu-nalakat-zakazniky-prave-na-vas-e-shop\/","about":["Business"],"wordCount":414,"articleBody":"       Obdob\u00ed pandemie bylo pro v\u011bt\u0161inu e-shop\u016f velmi n\u00e1ro\u010dn\u00e9. Zat\u00edmco prodejci v kamenn\u00fdch obchodech mnohdy dopl\u00e1celi na striktn\u00ed omezen\u00ed vl\u00e1dy, \u010desk\u00e9 e-shopy zaznamenaly rapidn\u00ed n\u00e1r\u016fst uskute\u010dn\u011bn\u00fdch transakc\u00ed v \u0159\u00e1dech des\u00edtek procent. Situace se pomalu ale jist\u011b vrac\u00ed do norm\u00e1lu a spole\u010dn\u011b s rozvol\u0148ov\u00e1n\u00ed na\u0159\u00edzen\u00ed se n\u00e1kupy p\u0159esunuj\u00ed do re\u00e1ln\u00fdch obchod\u016f. Jak z\u00e1kazn\u00edky p\u0159esto namotivovat, aby i nad\u00e1le z\u016fstali v\u011brni internetov\u00fdm obchod\u016fm? Jak zaru\u010dit, aby zrovna va\u0161emu e-shopu dali p\u0159ednost p\u0159ed stovkami dal\u0161\u00edmi? Z\u00e1kazn\u00edci u\u017e d\u00e1vno nesly\u0161\u00ed jenom na slevy, jak tomu b\u00fdvalo v minulosti. Internetov\u00e9 n\u00e1kupy jsou pro nakupuj\u00edc\u00ed pln\u00e9 n\u00e1strah a je tedy ve va\u0161em z\u00e1jmu, abyste jim vytvo\u0159ili co mo\u017en\u00e1 nebezpe\u010dn\u011bj\u0161\u00ed prost\u0159ed\u00ed, kde bude radost nakupovat.  Vracen\u00ed zbo\u017e\u00ed bez prodlen\u00ed a zbyte\u010dn\u00fdch p\u0159ek\u00e1\u017eek Ze z\u00e1kona je mo\u017en\u00e9 nakoupen zbo\u017e\u00ed vr\u00e1tit bez ud\u00e1n\u00ed d\u016fvod\u016f do 14 dn\u016f, tato lh\u016fta je pro v\u0161echny prodejce nem\u011bnn\u00e1. P\u0159esto se najde cel\u00e1 \u0159ada e-shop\u016f, kter\u00e1 s navracen\u00edm pen\u011bz ot\u00e1l\u00ed, p\u0159\u00edpadn\u011b je vrac\u00ed jen v podob\u011b pouk\u00e1zky na dal\u0161\u00ed n\u00e1kup. Vracen\u00ed zbo\u017e\u00ed je p\u0159itom jeden z hlavn\u00edch faktor\u016f, zejm\u00e9na pokud se jedn\u00e1 o internetov\u00e9 obchody. V\u011brnostn\u00ed slevy a akce \u010ce\u0161i zkr\u00e1tka na zv\u00fdhodn\u011bn\u00e9 ceny sly\u0161\u00ed, i kdy\u017e u\u017e ne tak jako tomu bylo je\u0161t\u011b doned\u00e1vna. Je dok\u00e1z\u00e1no, \u017ee p\u00e9\u010de o st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky je pro konkr\u00e9tn\u00ed e-shop v\u00fdhodn\u011bj\u0161\u00ed ne\u017e investice do l\u00e1kadel pro nov\u00e9. V\u011brnostn\u00ed programy jsou tak vcelku \u010dast\u00fdm jevem, kter\u00fd m\u016f\u017eeme na e-shopech pozorovat. Za zprost\u0159edkovan\u00e9 n\u00e1kupy mohou z\u00e1kazn\u00edci z\u00edskat v\u011brnostn\u00ed body, kter\u00e9 mohou uplatit p\u0159i dal\u0161\u00edm n\u00e1kupu.  PPC reklama Jak vytvo\u0159it ppc reklamu? Mo\u017en\u00e1 u\u017e jste o n\u00ed n\u011bkdy sly\u0161eli, ale jej\u00ed vytvo\u0159en\u00ed je pro v\u00e1s jednou velkou z\u00e1hadou. PPC reklama n\u00e1vod je vcelku prost\u00fd, d\u00edky vytvo\u0159en\u00e9mu odkazu se mohou potencion\u00e1ln\u00ed z\u00e1kazn\u00edci prokliknout a\u017e na konkr\u00e9tn\u00ed webovou str\u00e1nku. Inzerent tedy neplat\u00ed za samotnou reklamu, ale a\u017e v p\u0159\u00edpad\u011b p\u0159esm\u011brov\u00e1n\u00ed na konkr\u00e9tn\u00ed str\u00e1nku.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Triky, kter\u00e9 pomohu nal\u00e1kat z\u00e1kazn\u00edky pr\u00e1v\u011b na v\u00e1\u0161 e-shop","item":"https:\/\/www.adarda.cz\/triky-ktere-pomohu-nalakat-zakazniky-prave-na-vas-e-shop\/#breadcrumbitem"}]}]